Episode notes
I interviewed Tony J. Hughes, author of Combo Prospecting: The Powerful One-Two Punch that Fills your Pipeline and Wins Sales (AMACOM, 243 pp. Available on Amazon). This is one of the best books I’ve read on Prospecting. You don’t want to miss this interview.
Highlights include: what are the best sales enablement tools for success; the importance of identifying trigger events; optimize referrals to create engagement; nurture an empowering network and develop an online brand that packs a punch. Tony is a respected sales leader and consultant with over 30 years of winning experience. He is an award-winning blogger and top LinkedIn B2B sales influencer. He teaches modernized selling as part of the eMBA program for University of Technology, Sydney.
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