Mortgage Manager Playbook

Mortgage Manager Playbook

by Pat Sherlock
How Loan Officers can Retain, Recapture, and Respond in Real Time to their Customers
Dustin Gray, Founder & CEO, Homeowners.ai. Key Highlights: 80% of borrowers forget their loan officer within 3-6 months-Why?; birthday cards and drip emails are not retention; your database is bigger than closed loans; and loyalty is earned through repeated value, not one -time transactions.
2nd Half Outlook for 2026
Joe Camerieri, SVP, Sales & Strategy, Lenders One. Key Highlights: AI isn’t the magic bullet---lenders are aiming at the wrong target; the real cost savings live behind the scenes; real estate ecosystems are shifting fast; consumer-direct is coming for everyone; and rate volatility isn’t a surprise.
Training & Development Matter More Than Ever
Dustin Owen, Creator & Host of The Loan Officer Podcast (TLOP). Key Highlights: mortgage industry lacks true business management discipline; developing new talent is underutilized; broker channel is gaining energy because it attracts younger, entrepreneurial originators; and training and development must be intentional, cultural and led by experts.
Managing Top Producers
Molly Dean, SVP of Production, Leader One Financial. Key Highlights: top producers don’t want to be left alone—they want meaningful support; respect matters more than special treatment; retention isn’t just about compensation; micromanagement kills productivity; and purpose sustains long-term success.
Building a High Performance Sales Team
Rebecca Costanzo, Director, Mortgage Originations at United Community Bank. Key Highlights: high-performing teams ae built through coaching; emotional intelligence is a revenue driver; manage behaviors before you measure results; and today’s best leaders don’t just manage numbers---they understand people.
Coaching and Success in Origination
Eric Mitchell, Chief Revenue Officer, NEXA Mortgage. Key Highlights include: AI is no longer optional; your CRM is the foundation; coaching accelerates success; implementation beats information; and accountability creates growth.
Technology Should Be a Multiplier, Not a Fix
Pat interviewed Ryan Todd, Chief Capital Markets Officer, V.I.P. Mortgage. Key Highlights: fix the process before buying more technology; measure ROI, not vendor features; root cause analysis comes before automation; and the future belongs to lenders who lower cost to produce.
Build a Book that Stays: Turning One-Time Client into Lifetime Revenue
Brian Koss, Regional Manager, Movement Mortgage. Key Highlights: 80% of borrowers forget their loan officer within 2-3 years; generic drip campaigns are dead; your database is either an annuity or a graveyard; and the best loan officers don’t sell loans—they manager debt for life.
Building a Future Mortgage Company
Jay Promisco, CEO, GO Mortgage. Key Highlights: the old mortgage model is dying; AI won’t fix a broken company; the loan officer of the future is an influencer and relationship builder; the next cycle will reward profitability over volume; and sales leaders need to simplify.
Episode 316: Turning Customer Experience into Revenue: Lessons from Secret Shopping
Tom Finnegan, Principal, Stratmor Group. Key highlights: secret shopping reveals the real customer experience; lack of follow-up is a key problem; too many LOs are order takers instead of consultants; speed matters; and customer experience is now a competitive advantage.
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