Episode notes
Corey Shelton, SVP Marketing, Atlantic Coast Mortgage talks about Getting LOs to Use Digital Technology. Highlights include: understand vision--lead employees; adapt or die; scenario-based training; grow vs change; and overall brand & experience in scale. It’s all about the mortgage experience. Corey has been a web developer, a business owner and now is responsible for brand strategy and digital marketing. You will enjoy Corey’s comments on digital technology and the loan officer.