Cat HowArtificial intelligence can generate your logo, slogan, colour palette and website before your morning coffee is finished.

But can it uncover the truth behind your business?

In this episode of The Synthetic Echo, Nathan Graham sits down with Cat How, founder and executive creative director of global B Corp-certified branding agency How&How, for a hard-hitting conversation about what happens when speed, automation and convenience begin replacing creativity, judgment and human experience.

Cat argues that the greatest risk of AI-generated branding is not that it looks bad.

It is that it looks like everything else.

When businesses rely on the same tools, trends and prompts, they enter what Cat calls a “sea of sameness.” The result may be polis ...