Episode notes
ChatGPT Ads finally has outside benchmarks: 0.73% CTR in the US, above 1% in four other markets, plus an analysis of 15,000 advertisers showing who's actually buying. Braze and Meta both shipped AI aimed at campaign operations rather than content. And two cheap tests worth queuing — money-back guarantees versus free trials, and product names specific enough to lift purchase intent up to 9.5%.
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Keywords
Marketing