Episode notes
Click-based attribution is breaking down as AI search answers questions without sending the click — and the numbers being passed around about how badly are mostly cited secondhand. We dig into what Kevin Indig's "Collapse of Attribution" actually shows, what the agency research behind founder-led content conveniently doesn't disclose, and an identity-framing email tactic that's cheap enough to test this week. Plus Shopify opening checkout to AI agents, YouTube's conversational editing preview, and a Reddit analysis of 51,129 comments that found a small group of accounts carrying an outsized share of buying recommendations.
---
This podcast is AI generated. It may contain mistakes. Check important info.
Keywords
Marketing