Episode notes
Independent researchers put Google's AI Mode to the test and found it cuts clicks to websites, shrinks overall search sessions, and pushes people toward Bing and DuckDuckGo — without users reporting a better experience. We walk through what the Penn and Northeastern study actually measured and where its method fell short.
Also this episode: Meta drops the Instagram requirement for Threads advertisers, Pinterest publishes the four things its new Performance+ score checks, ChatGPT Ads hits a $1 billion run rate in under 200 days, Semrush shares a workflow for turning AI citations into brand mentions, RevenueCat's data says low usage beats price as the top churn driver, and a Google Ads coach argues Customer Lifecycle Goals are overkill for almost everyone. Plus X's new reach-penalty transparency and a survey on why marketers trust human reports more than AI ones.
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