Episode notes
Google Ads is down to two attribution models — last-click and data-driven — and choosing between them turns on how long your sales cycle runs. Plus the five levers that move CAC on Meta and Google, and why one founder's offer pulled 3 paid signups from 7,500+ free subscribers but 34 from roughly 350 existing customers. Also: California's new AI-performer disclosure law, Google pulling free product listings across the EEA, Meta capping Facebook Page link posts, and what consumers actually do when AI cites a creator.
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Keywords
Marketing