Episode notes
#44 How do you build a brand people trust, protect your intellectual property from copycats, and avoid getting played by brands that profit from your outrage?
In this month’s Kickback Briefing, I break down three business and marketing stories: the controversial Converse ad and the rise of rage bait marketing, the OutKast intellectual property lawsuit involving rapper Ovrkast, and the NFL’s brand identity and authenticity issues, including lessons from Colin Kaepernick and the league’s approach to social justice messaging.
From brand strategy and trademark protection to rage marketing and brand trust, this episode explores what businesses can learn from some of the biggest brand and culture conversations happening right now.
In this episode, you’ll learn:
- Why brands may use controversy to generate attention and stay in the algorithm and how to recognize the strategy before you engage
- How to build brand trust and brand loyalty through authenticity and why mixed messaging can damage your brand identity
- Why knowing your target audience, brand values, and what you want your business to be known for is the foundation of a strong brand
- Why intellectual property protection matters for small businesses and creators, and what trademarking your business name can help protect
- What the NFL, OutKast, and controversial brand campaigns can teach entrepreneurs about brand strategy, intellectual property, marketing, and building a business people trust
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