#23: What does it really take to turn your passion into a profitable product line?

Ryan Thompson, founder of Astro Blends, unpacks the lessons and sacrifices behind building his seasoning line from scratch while balancing a full-time job, family life, and entrepreneurship. Ryan shares what inspired him to move from private dining to launching his own product-based business, how he learned to price his products correctly, and what it truly means to grow a small brand in today’s competitive market.

In this episode, you’ll learn:

• The process of creating a seasoning line
• The pros and cons of using 3rd party marketplaces to scale
• Why branding and packaging can make or break your business
• The importance of knowing your numbers (costs of goods, profit margins)
• When to pause and pivot to juggle li ...