"Every investment I've ever gotten was human to human. It baffles me that no one addresses 'know your investor' — because this is a relationship you're hoping will last a very long time." — Heather Lawver

Heather Lawver out-marketed Warner Brothers at 16, launched her first company at 13, and has since helped early-stage founders raise over $220 million in venture capital. She didn't do it by perfecting the pitch deck. She did it by understanding the human being on the other side of the table.

In this episode, Karl and Heather get into why most founders are still treating the pitch as an information delivery system — and why that's exactly backwards. The goal of your first pitch isn't to close. It's to get the next meeting. Everything else is noise you're paying for in investor attention.

Heather also s ...