"95% of organizations fail at AI implementation because they're looking at the top of the iceberg. They don't look at what's below — and that's everything." — Franck Ardourel

Franck Ardourel has spent 25 years at the intersection of customer experience, AI, and marketing strategy — advising Fortune 500 companies and high-growth startups, teaching at Santa Clara University, and watching the same mistake repeat itself across every industry: companies are rushing to bolt AI onto systems that were already broken.

In this episode, Franck breaks down why 95% of AI transformations fail before they start — and it has nothing to do with the technology. It has everything to do with what's underneath it. Siloed data. Fractured workflows. Leadership teams that don't trust each other enough to agree on what the system should even do. You  ...