Most AI initiatives fail under pressure. Sports doesn’t have that luxury.

In this episode of Digital Storm Weekly, we sat down with Julie Sousa, Global Head of Sports at AWS — operating at the intersection of real-time data, global audiences, and zero-margin-for-error execution.

This is not experimentation. This is AI running live at scale.

A few powerful takeaways from Julie:

• AI delivers real value in sports because it is tied to clear business outcomes, not experimentation • Player health and safety is one of the most impactful real-world AI use cases today • If AI is not solving a business problem, it is just theater • Real-time data processing is no longer the bottleneck, change management is • Personalization is powerful, but losing the shared fan experience is a real risk • Cloud adoption is no longer optional for  ...