How the Best Finance Leaders Operate, Plan, and Forecast, with Christina Ross

Christina Ross, serial CFO turned CEO of Cube, explains why spreadsheets aren’t the problem and what finance leaders should focus on instead. She shares multiple frameworks for moving from manual chaos to strategic clarity. This episode is packed with insights on real-time planning, clean data, and leading high-impact finance teams.

In this episode, we cover:

• The four layers of strategic finance
• How to plan faster and forecast smarter
• Partnering across departments for better data
• Leading with speed, structure, and strategic intent