Episode 6: Joanna's Journey - Fro...
Episode 6: Joanna's Journey - From PR Freelancer to Global Marketer
The Business Growth Show by Adam Prosser, Jon Redding
S1 · E6
Aug 18, 2025
37:30
Episode notes

In this episode of The Business Growth Show, Adam and Jon sit down with Joanna Aikens, founder of Aikens Media, to hear how she went from freelancing in PR to running a successful global content marketing business, all from her home office in Rutland.

Joanna shares her inspiring story of entrepreneurship, building a career in marketing before remote work was the norm, and raising two sons while growing her business. We dive into the realities of working solo, her early experience in the PR world (and modelling!), the evolution of tech in marketing, and how she’s embracing AI tools today.

This one’s full of useful insight for anyone in marketing, PR, content creation, or starting a business from home.

Topics we cover:

  • Building a content agency from scratch
  • Working remotely long before it was cool
  • Freela ... 
Keywords
Entrepreneurship
Small Business
Business Growth
SMEs
Leadership
Digital Transformation
Founder Stories
AI and Business
Business Podcast
UK Business
Stamford Business
Career Advice
Startup Journey
PR
Modelling
Content Marketing
Remote Working