If you had to start a business today with next to no money, where would you begin? In this episode, Adam and Jon break down exactly what they’d do (and what they’d avoid) if they were launching from scratch in 2025. From getting your first customer quickly and avoiding branding rabbit holes, to leveraging local communities, testing your idea on the high street, and learning how to fail forward - this is a real-world, practical guide for anyone looking to bootstrap a business the smart way. They also dig into pricing strategies, referrals, processes, and why asking for help might be your best growth move. Whether you’re thinking of starting something new or trying to get traction with what you’ve already begun, this episode is packed with honest advice and low-cost strategies that actually work.