The Blueprint: Powered by K Marketing Co
Season 2
The Blueprint Presents: Interns of Awesome Takeover Episode
Season 1
by Megan Kalbach
In this special presentation of The Blueprint: Powered by K Marketing Co. Megan is handing the microphone to a special guest host: her daughter Bella Kalbach! Bella is joined by her fellow Intern of Awesomeness Rhea Shaner to discuss what their moms do at K Marketing Co. everyday and study for a potential future in marketing themselves. Timestamps: 0:00 Introduction 0:34 What Do Your Moms Do at K Marketing Co? 1:35 What Do You Think the Grown Ups Do at Work? 2:39 What Would You Pick For K Marketing Co’s Mascot? 3:15 What Do You Think is Harder for Adults Than Kids? 3:45 If You Could Have Any Superpower What Would It Be? 4:03 Testing Their Marketing Knowledge 7:00 How Well Do You Know Your Moms? 9:26 Conclusion Connect with us! Instagram: @kmarketingcompany Facebook: @kmarketingcoPA LinkedIn: @kmarketingcompany Website: kmarketingco.com K Marketing Co. is a marketing agency based in Lancaster, Pennsylvania. At K Marketing Co, we believe that the key to a successful project is understanding your company or nonprofit and its unique goals. We focus on creating visually stunning designs that drive action and elevating your brand with our engaging designs and strategies.
Megan sits down with local attorney and business owner Eric Stark to discuss putting the right people in the right seats in order to create a stronger team. From identifying strengths to encouraging a positive workplace culture, this episode is full of insight on building the best team for your business. The Blueprint: Powered by K Marketing Co will return with an all-new season in January 2026! Learn more about Stark Law Group at www.starklawllc.com Learn more about K Marketing Co. at www.kmarketingco.com 0:00 Introduction 1:36 Getting the Right People in the Right Roles 5:12 Reassigning Employee Roles 8:45 Small Business Employees Need to be Flexible 11:56 Employees Want Purpose 12:45 Determining if Someone is the Right Fit 14:30 Curating a Strong Workplace Culture 16:36 Setting Workplace Expectations 19:20 Understanding Different Work-Life Balances 23:40 What Does a Healthy Workplace Culture Look Like? 30:25 Differences Between Owner and Employee Experiences 33:01 Identifying the Right Person 35:10 Building a Strong Foundation Together 42:35 Conclusion
In this continuation of last week’s episode, Megan and Chuck dive into identifying where you need balance in your life, finding effective methods to maintain balance without sacrificing productivity, and surrounding yourself with the right people to support you when you need it. If you’ve been feeling off-balance lately, this conversation will remind you that you’re not alone, and there are ways to rebalance the scales. To learn more about Chuck Honabach, visit his website: chuckhonabachteam.com 0:00 Episode 13 Recap 0:51 Work-Life Balance for Different Personality Types 8:12 Lead with Your Strengths & Staff Your Weaknesses 10:17 Work Life Balance in the Digital Age 11:22 Balance is More Than Working Hours 13:05 Incremental Changes Can Make a Big Difference 16:05 Getting Your Business in Order 18:24 Find Incentives For Yourself 21:53 Solve Problems as They Arise 23:24 Maintaining Balance in Your Absence 25:55 The Difference Between the Owner and Employee Experience 30:35 Conclusion
If the responsibilities of being a business owner sometimes feel overwhelming, you’re not alone. It can be incredibly difficult to find the right balance between running your business and living your personal life. On this week’s episode of The Blueprint: Powered by K Marketing Co Megan is sitting down with Chuck Honabach to share some real world experiences they’ve had that have shaped their work-life balance. Hear insights about the hiring process, how to hold yourself and your staff accountable, and finding joy in the work you do. This was such a great conversation, that we’ve split it into two parts, so stay tuned for part 2 next week! To learn more about Chuck Honabach, visit his website: chuckhonabachteam.com 0:00 Introduction 1:00 The Experience of Owning Multiple Businesses 6:41 Finding The Right Structure For Your Business 8:17 Empowering Your Team to Succeed 12:07 What Motivated You to Start a Business? 14:07 Pushing Through Hardships as a Business Owner 16:32 Your Business is Your Child 18:32 Don’t Be Paralyzed by the Thought of Failure 21:42 Owners Have to Wear Every Hat (at least sometimes) 22:52 Audit Your Procedures 24:08 Holding Yourself and Your Staff Accountable
In this week’s episode, Design & Marketing Specialists Casey and Emily sit down to discuss one of the most important concepts in marketing: “Know, Like, and Trust”. Learn more about how you can build a better connection with your audience through authentic visuals and brand personality. If you’re looking to bring some life into your brand’s content, this is a quick crash course in how to show authenticity in your digital presence. To learn more about photography with K Marketing Co, visit kmarketingco.com/photography-services 0:00 Introduction 1:14 What is Know, Like, and Trust? 2:59 Why is Authenticity so Important in Marketing? 3:53 The Difference Between Real Photos and Stock Photos 5:21 Cost-Effective Recommendations for Real Imagery 6:46 Maintaining Boundaries with Your Audience 8:50 Should You Use AI Images for Your Brand? 10:30 Tips for Capturing Authenticity 11:30 Building a Connection with Your Audience 12:21 Main Takeaways on Know Like and Trust
In this week’s episode, Ryan and Alicia are back to talk about how you can design your website to help you generate leads. From pop-up forms to lead magnets, they have plenty of ideas to help you get in contact with potential customers, and the technical expertise to help you design your website in a way that inspirits action. 0:00 Introduction 0:30 What Does Lead Generation Mean? 1:15 Designing With Lead Generation in Mind 3:16 Design Tips for Lead Generation 4:16 Calls to Action 5:57 The First Step in Lead Generation is Getting Their Attention 7:08 Lead Magnets 8:40 Designing Good Landing Pages 9:50 The Importance of Following Up with Leads 11:10 Tracking Landing Page Performance 12:28 Improving Landing Page Performance 14:00 Conclusion
In honor of Breast Cancer Awareness Month, this week Megan is sitting down with Teresa Richardson, Executive Director of Help the Fight, a local non-profit dedicated to assisting families going through breast cancer treatment. If you’re looking to make an impact in your community, Teresa offers a lot of great insight into alternative ways that you can support non-profits besides just writing a check. Learn more about how to pick the right cause for your business, what non-profits actually need, and how your business can make a difference. To learn more about how you can support Help the Fight, visit their website at www.helpthefight.org 0:00 Introduction 0:39 What is Help the Fight? 4:03 Why are Partnerships Between Businesses and Non-Profits so Important? 6:26 The Partnership Between Help the Fight and K Marketing Co 10:50 Creative Options to Support Non-Profits 15:44 Common Misconceptions About Non-Profit Partnerships 17:45 Lasting Community Impacts of Non-Profit Partnerships 20:53 Advice for Forming Non-Profit Partnerships 21:30 How to Support Help the Fight 22:40 Getting Breast Cancer Support from Help the Fight 25:04 Conclusion
This week our guest host Ryan Morad sits down with K Marketing Co’s Creative Director & Wix Studio Design Expert Alicia Irwin to break down the basic pros and cons of some of the most popular website platforms. Join us for a discussion about the necessary knowledge and technical skills needed to create a website on Wix and Wordpress. If you have questions about selecting the right platform for your new website, you can reach out to us at kmarketingco.com/contact To browse our customizable Wix Studio templates, visit kmarketingco.com/category/wix-website-templates 00:00 Introduction 2:34 Which Platform is Best for Big Business Scalability? 3:50 Wordpress Overview 7:45 Wix Overview 9:41 Technical Support Differences for Wix and Wordpress 11:20 Tips for Customizing Templated Sites 13:04 Pros of Using Wix 14:51 Drawbacks of Using Wix 19:12 Conclusion
Discover what sets successful business owners apart in this episode of The Blueprint: Powered by K Marketing Co. Megan chats with Sean Rigney from Fulton Bank, who works with entrepreneurs daily, sharing insights on professionalism, networking, and communication skills that help businesses thrive. This episode is perfect for small business owners and aspiring entrepreneurs looking to level up their business presence. To learn more about K Marketing Co, visit our website www.kmarketingco.com
Are you intimidated by the technical jargon of search engine optimization? On this week’s episode of The Blueprint, our SEO Specialist Ryan joined us again to go over some of the basic SEO terms you’ll encounter when getting started. From what a keyword is to what it means to be on Google, we’re covering every term you need to get started on your website’s SEO. To learn more about SEO services with K Marketing Co, visit our website at kmarketingco.com/seo-services 0:00 Introduction 2:09 What is SEO? 2:37 What is a SERP? 2:59 What is Organic Traffic? 6:21 What are Keywords? 10:30 What is Keyword Research? 11:35 What is On-Page SEO? 13:04 What Does it Mean to be on Google? 14:27 What is Off-Page SEO? 15:29 What is Technical SEO? 16:50 What are Indexing, Crawling, and Ranking? 18:21 What is Search Intent? 19:19 What are Long-Tail Keywords? 21:10 What is Keyword Stuffing and Why is it Bad? 23:13 Meta Titles, Meta Tags, Header Tags, and Alt Text 26:05 What is Internal Linking? 26:36 What is Domain Authority? 28:19 What is a CTR (Click-Through Rate) 28:46 What is a Bounce Rate? 29:19 What is an Engagement Rate? 29:32 What is a Conversion Rate? 30:11 What is Google Search Console and What Does it Do? 32:24 What is Google Analytics? 32:58 Conclusion