How to Generate Leads on Your Website

In this week’s episode, Ryan and Alicia are back to talk about how you can design your website to help you generate leads. From pop-up forms to lead magnets, they have plenty of ideas to help you get in contact with potential customers, and the technical expertise to help you design your website in a way that inspirits action.

0:00 Introduction

0:30 What Does Lead Generation Mean?

1:15 Designing With Lead Generation in Mind

3:16 Design Tips for Lead Generation

4:16 Calls to Action

5:57 The First Step in Lead Generation is Getting Their Attention

7:08 Lead Magnets

8:40 Designing Good Landing Pages

9:50 The Importance of Following Up with Leads

11:10 Tracking Landing Page Performance

12:28 Improving Landing Page Performance

14:00 Conclusion