18. Primary Selling Point

Argument: Running a streetwear brand is about making the best designs possible.

True, design is important. But not as important as you may sell it to be.

A streetwear brand's designs should not be their primary selling point.

Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what Nike designs - people will buy it.

Nike has become so prominent in defining their identity to the world that they are now a leader in the evolution of streetwear design. And yet they still don't primarily market their designs!

Come again - prominent in defining their identity.

A design trend becomes prominent because ...