A podcast laser focused on helping your streetwear brand cultivate a community of superfans.
Marketing consultant, Elijah Delporte, has weekly discussions with streetwear professionals about how to make your clothing brand side hustle into a full time job.
Elijah's Daily Email:
... Read more
Major talking points: The Golden Content Ratio: How much should you post about your product? What to Post Instead: When you aren't posting about your clothing product, what do you talk about? Building a Brand: How to sell the brand before the product and, ultimately, cultivate customer loyalty. Improving Important Metrics: How to increase your chances of virality and improve engagements. Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers. If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major talking points: How to be more consistent with content creation How to find a balance between quality and quantity when creating content How to create content that builds a community of superfans How to overcome perfectionism when creating content How to make a content creation schedule and stick to it Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers. If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
In this episode of Street Cred, Elijah introduces the podcast, the topics that are covered on the show, and a little about how he helps streetwear brands turn their audience into a community. Join the daily email laser focused on help streetwear professionals like you turn your audience into a community all on your own. If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical. If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solution to fulfil these greater purposes. Understanding the root of Greg's motivated to buy can help a seller sell better! For instance, marketing is focused on what Greg really cares about. Clothing many is to fulfill the greater unsaid purpose of status (or identity). We buy clothing not for the clothes themselves, but for what they say about us. Join my mailing list Instagram: @elijahdelporte Let's get in touch For inquiries, feedback, or questions, email elijah@winkfilms.com