Street Cred - Helping Streetwear Brands Cultivate Community

by Elijah Delporte

A podcast laser focused on helping your streetwear brand cultivate a community that shows up.

Marketing consultant, Elijah Delporte, has weekly discussions with streetwear professionals about how to sell a community's idea before a product, ultimately leading to wildly profitable fashion businesses and more satisfied customers.

Podcast episodes

  • 21. Who Said Controversy Was Risky - Dre Palacio from Bad Influence

    21. Who Said Controversy Was Risky - Dre Palacio from Bad Influence

    Bad Influence: https://www.instagram.com/badinfluence_yvr/ https://www.badinfluence.ca/ Join my mailing list Instagram: @elijahdelporte Let's get in touch For inquiries, feedback, or questions, email elijah@winkfilms.com

  • 20. Selling the Conceptual in Streetwear

    20. Selling the Conceptual in Streetwear

    Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical. If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solution to fulfil these greater purposes. Understanding the root of Greg's motivated to buy can help a seller sell better! For instance, marketing is focused on what Greg really cares about. Clothing many is to fulfill the greater unsaid purpose of status (or identity). We buy clothing not for the clothes themselves, but for what they say about us. Join my mailing list Instagram: @elijahdelporte Let's get in touch For inquiries, feedback, or questions, email elijah@winkfilms.com

  • 19. Buying Power in Fashion

    19. Buying Power in Fashion

    The buying power of a customer is drastically increased if they are buying, not so much for the design of the garment, but for what the garment speaks about the one who wears it. Join my mailing list Instagram: @elijahdelporte Let's get in touch For inquiries, feedback, or questions, email elijah@winkfilms.com

  • 18. Primary Selling Point

    18. Primary Selling Point

    Argument: Running a streetwear brand is about making the best designs possible. True, design is important. But not as important as you may sell it to be. A streetwear brand's designs should not be their primary selling point. Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what Nike designs - people will buy it. Nike has become so prominent in defining their identity to the world that they are now a leader in the evolution of streetwear design. And yet they still don't primarily market their designs! Come again - prominent in defining their identity. A design trend becomes prominent because a prominent brand has designed it to be so. To market your brand's identity is to market your brand's designs. Join my mailing list Instagram: @elijahdelporte Let's get in touch For inquiries, feedback, or questions, email elijah@winkfilms.com

  • 17. Why Do They Show Up?

    17. Why Do They Show Up?

    A common pattern is that many streetwear brands experience great sales in the beginning. Friends and family purchase garments and before you know it, you're sold out. These are the people that buy because of YOU, and we love'em for it. Though once this dwindles, and I assure you it will if not already, you are left with nothing. The customers you gain from here on out are known as loyal customers because buy because of THEMSELVES. Join my mailing list Instagram: @elijahdelporte Let's get in touch For inquiries, feedback, or questions, email elijah@winkfilms.com