S01 E15 - Ukraine is the capital of not only freedom... How to sell to Ukrainian markets? And yes, even during the war!

Hi, I am Dmytro Shvets, your host at The Start Global Insights, where I interview experts
in different countries about local business secrets and international expansion experience.
Today we will talk about Ukraine and how to do business in this country, as even during
the war it has a tremendous potential for international trade.
To help me not to be biased about the country, I asked to help me the general manager of
Cisco Ukraine, Serhiy Martynchuk.
Serhiy has more than 20 years of experience in sales and developing business in Ukraine
and several other CIS countries.
So I believe that we will have a lot of insights today.
Hi, Serhiy, welcome to the show.
Hi, Dima, it's great to hear you.
How are you today?
I am good, I am good.
Thank you very much.
How are you?
I am fine as well.
So des