Episode 11: Industry Primer- Marketing in the Scholarly Publishing Landscape

Early Career Development Podcast by Society for Scholarly Publishing

Episode notes

In this episode of SSP’s Early Career Development Podcast, hosts Meredith Adinolfi (Cell Press) and Sara Grimme (Digital Science) speak to Alexa Collela, Product Manager, Professional Services (Research Square), about the breadth of roles a marketer can take on within scholarly publishing. They discuss all things related to marketing, including the difference between marketing and sales roles, and how successful marketers are not only product promoters, but also communicators and subject matter experts for their audiences. Read more on The Scholarly Kitchen.

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