What does it actually take to make influencer marketing work — and why are so many brands still getting it wrong?

In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh sits down with Justin Johnson, a creator economy insider who spent years at Meta building one of the first creator partnership teams, and has since worked across Web3, fintech, and beyond. Justin has been in the room with MrBeast, Michelle Obama, the Nelk Boys, Andrew Schulz, and Theo Von — and he has watched brands win big and fail quietly with the same tools.

Justin shares what the industry won't tell you: why one post was never going to work, what real fandom looks like when it moves offline, and the skill nobody in marketing is building fast enough.

00:00 Introduction to Social Media for Social Impact

00:49 Meet Justin ...