In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Kristin Paul, a marketing leader whose career spans Zimmerman Advertising, Deutsch LA, The Walt Disney Company, Amazon, and SoFi Stadium. Kristin shares how the most powerful campaigns don't just sell—they cross into culture. From the viral simplicity of Hulu's "Hulu Has Live Sports" to a live MrBeast gaming event that raised money for charity during Amazon Prime Day, Kristen breaks down what it really takes to build moments that resonate. She discusses the difference between chasing virality and recognizing it when it's happening, why authentic creator partnerships matter more than polished briefs, and how brands like Oreo and Wendy's earn cultural relevance through speed and trust. Kristin also shares her philosophy on purpose-driven partnerships at SoFi Stadium ...