In this episode, podcast host Dr. Misha Kouzeh and guest Freddy Tran Nager discuss what it really means to have influence on social media, emphasizing trust and connection over follower counts. Freddy shares lessons from his career and analyzes real-world campaigns, pointing to Budweiser’s emotionally resonant Super Bowl ad and Duolingo’s clever use of its owl mascot as examples of brands that connect meaningfully with audiences.

The conversation also covers cautionary tales, such as Pepsi’s failed “Refresh” campaign and Toyota Prius’s over-the-top environmental messaging, illustrating how brands can miss the mark when their actions don’t align with their image. On the positive side, Patagonia is highlighted for its genuine commitment to environmental causes.

The episode offers practical advice for brands and influencers, and ends wit ...