This week's episode is a special one! It's the first listener question episode! Kat answers a question submitted by an Ontario flower farmer asking what to post on social media during the off-season. Whether you're in agriculture, a product-based business with slow seasons, or a service business that's fully booked, this episode is packed with practical content ideas for your "downtime."

Key Takeaways

• Your product isn't the whole story. Off-season is the perfect time to build connection through your story (not just your offerings). Audiences who know you are more likely to choose you when buying season arrives.
• Bring people behind the scenes. Show the "boring" parts: seed orders, spreadsheets, planning for the year ahead. What feels mundane to you is genui ...