The Local Advantage: Build Community Online by Showing Up Locally
Episode notes
In today’s episode, Kat shares how small-town and local-based entrepreneurs can leverage social media to connect authentically with their nearby audience. From strategic engagement to location tagging and hashtag tips, she walks through exactly how to become a visible and valued part of your local online (and offline!) community.
What You’ll Learn:
- Why local engagement is a smart growth strategy—even for online businesses
- The power of starting your audience-building efforts in person
- How to use Instagram’s features (like location tags, favorites feed, and hashtags) to be discovered by people in your area
- Daily and weekly habits to build genuine local engagement on social media
Mentioned Resources:
- Get Found & Followed: Instagram Profile Must-Haves for 2025 https://rss.com/podcasts/social-goals/1873482/
- Instagram Hashtags in 2025: What Works & What Doesn’t https://rss.com/podcasts/social-goals/1873482/
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