Dr. Becky Omodho shares the unfiltered journey of building joojoostores.com , a Pan-African e-commerce platform connecting African artisans to the world.

From getting conned twice to taking six years to break even, Becky opens up about resilience, systems thinking, privilege, male bias, and motherhood.

This episode challenges the idea of “small business” and explores what it really takes to build big in Africa.