Episode notes
Dija White is a multidisciplinary creative director and founder of The Block Studio, a brand design, strategy and experiential design company dedicated to spotlighting African talent. She is also part of the team running Village Creative, one of Nairobi's most interesting creative ecosystems.
This conversation goes deep. We talk about what it actually costs to build a creative business, from the 3 million shilling mistake that took three years to pay back, to the client who paid two thirds and disappeared, to the friendships lost over work that went sideways.
Dija is honest about the evolution from artist first to business first, why creatives struggle to pitch themselves in corporate rooms, and what it took to stop being the person who let everyone have a piece and start knowing her worth.
If you are a creative trying to figure out how to take your work seriously as a business, or a founder who has ever felt personally offended by a budget negotiation, this one is for you.
Tune in every week for honest, unfiltered conversations with African women building businesses on their own terms.