This week covers significant search ranking volatility, new insights into Google Business Profile review questions, an AI Engine Optimization playbook, how to interpret new AI search impressions, and the upcoming deprecation of Google Assistant.

This Week’s Top Stories:

1. Google Search Ranking Volatility Heats Up: Unconfirmed Google algorithm update causes widespread ranking fluctuations. Local businesses should monitor performance closely and be prepared for strategy adjustments. Source
2. Whitespark Study on GBP Review Questions: Research reveals only 25% of primary GBP categories have review questions, with hospitality businesses getti ...