This week covers critical updates for local businesses, including challenges in interpreting Google Search Console data for AI Overviews, best practices for structuring multi-location geographic pages, the rollout of social reporting in GSC, Google’s enhanced trust signals, and strategies for boosting AI visibility without harming traditional SEO.

This Week’s Top Stories:

1. Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers: For local businesses, accurate data interpretation is crucial for reporting performance and making informed strategy decisions, meaning you need to dig deeper into actual click-through rates and conversions beyond GSC’s AI Overview numbers.  ...