Here's an exercise Melih Oztalay wants every business owner to do right now. Go to ChatGPT. Ask it to list the top 10 companies it would recommend in your industry. Your company will not be on that list. Then ask it why. It will give you a to-do list. That to-do list is your entire GEO strategy for 2026.

Melih has been in marketing since 1987, from the first IBM PCs to the internet, from SEO to AI bots, and his agency has survived every disruption by following one simple principle: the concepts don't change, the tools do. In this episode, he shares his Four A's of Change framework, explains why Google Ads and PPC are now "traditional marketing," and offers three immediately actionable tactics any business can start this week to cut through the noise in the AI era.

About Ready Set Exec: Founded by Managing Partners Pat ...