Ready Set Exec: The Podcast

Ready Set Exec: The Podcast

by Ready Set Exec Inc.
ManagementCareers
Season 1
Adam Reidel: A Mindset which can Destroy Your Company | Ready Set Exec
Most founders think HR is just hiring and firing. Adam Reidel has spent 25 years proving that belief is one of the most expensive mistakes a growing company can make. As a senior People & HR executive who has built HR organizations inside fast-growing, complex companies from startup to scale, Adam breaks down exactly what happens when founders treat HR as an afterthought and what it takes to fix it before it breaks the business. In this episode, we cover the first 90-day playbook for a broken HR function, why salary compression quietly destroys morale, how to scale globally without creating compliance disasters, the real state of DEIB in 2026, and why ageism is now the most common hiring discrimination nobody talks about. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters: 0:00 - "HR is just hiring and firing" 07:50 Where High-Growth Companies Get HR Infrastructure Wrong 15:38 The Seat at the Table: Why Reporting to Finance Kills HR Impact 22:16 Global Expansion: Compliance Risks Across Borders 27:20 How to Corporatize a Founder-Led or Family-Owned Business 41:03 Ageism: The Most Common Hiring Discrimination Right Now 53:28 How AI is Changing the HR Job Search Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Adam Reidel: LinkedIn: https://www.linkedin.com/in/adamreidel #HRStrategy #PeopleOps #HumanResources #StartupHR #HRLeadership #CompensationStrategy #DEIB #AgencyGrowth #BusinessPodcast #Podcast2026 #ScalingCulture #GlobalHR #HRCompliance #MentalHealthAtWork #FutureOfWork
S1 · E37
Jul 10, 2026
55:17
Corey Quinn: How to Build a Business Everyone Wants to Buy | Ready Set Exec
What if your best sales tactic wasn't a CRM sequence or a LinkedIn ad but a tin of gourmet cookies? Corey Quinn was CMO at Scorpion when the company grew from $20M to $200M in annual recurring revenue. He spent $3 million a year sending gifts to cold prospects and generated a 10% send-to-appointment rate when cold calling gets sub-1%. In this episode, he breaks down everything he learned about building a category-dominating brand, escaping founder-led sales, preparing for an acquisition, and why the marketing rules most founders follow are killing their business value. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters: 02:10 Category kings: why one brand wins 70-80% of any market 08:59 What percentage of revenue should go to marketing? 13:12 Cost per acquisition: the right way to measure marketing 24:56 Gift-based outbound: $3M/year on cookies and what happened 37:37 What multipliers PE firms will pay (and why) 48:44 The two forks: commodity vs. premium consultative path 51:13 Will AI eliminate the entry-level sales grinder? Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Corey Quinn: LinkedIn: https://www.linkedin.com/in/coreyquinn/ #B2BMarketing #AgencyGrowth #ContentMarketing #MarketingStrategy #GiftBasedOutbound #CategoryKing #Specialization #AgencyMandA #FounderLedSales #ExitStrategy #BusinessPodcast #Podcast2026 #MarketingKPIs #EnterpriseValue #AnyoneNotEveryone
S1 · E36
Jul 3, 2026
53:17
Ryan Ross: Why B2B Founders Must Build a Media Empire in 2026 | Ready Set Exec
Most people think webinars are boring. Ryan Ross thinks they're the most underrated growth engine in business, and he's got Mark Cuban and the founder of Netflix on his webinar roster to prove it. As Head of Marketing at BrokersBlock and author of Benefits with Friends, Ryan has spent over a decade helping professionals in highly regulated industries build authority, trust, and a real pipeline from content that most people ignore. In this episode, we break down how to turn one webinar into 30 pieces of content, why CE-approved events triple your registrations, how to get celebrity guests to say yes, why you should stop calling yourself an influencer, and how the Dream 100 framework could change the way you think about your entire market. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters: 0:00 Intro: Who is Ryan Ross? 1:42 Webinars as a growth engine: The Tree of Life framework 6:21 The celebrity guest framework: how Ryan got Mark Cuban 8:51 CE-approved webinars: why they triple your registrations 13:43 Post-webinar nurture: turning attendees into pipeline 18:00 Best practices: length, polling, Zoom settings, and landing pages 31:38 Focus, delegation, and saying no as a founder 38:33 The Dream 100: why niching down beats going broad 44:06 Why known brands win in a down market 44:54 Benefits with Friends: writing a business novel to learn an industry 50:32 How Ryan used AI to write the book (and where it helped most) Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Ryan Ross: LinkedIn: https://www.linkedin.com/in/ryanrossnow/
S1 · E34
Jun 19, 2026
55:46
Alan McLaren: The Silent Leadership Signal Destroying Your Team | Ready Set Exec S01E33
CEO posts generate 7x more impressions than company pages. Most CEOs aren't posting. That gap is costing them trust, talent, and revenue. Alan McLaren is the co-founder of Strata Originals, the leadership branding firm that has coached more than 600 CEOs to clarify their leadership signal - the way their voice, presence, and perspective land with authority in every room and on every platform. With 30 years in executive roles across public companies, partnerships, and entrepreneurial ventures, Alan helps leaders understand why being felt is more important than just being seen. In this episode, Alan breaks down everything: why your leadership brand matters more than ever in the age of AI, why 90% of sales reps are doing social selling completely wrong, what the Coldplay CEO scandal teaches us about visibility and values, and how to frame your communication so it builds trust instead of triggering partisan walls. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters: 00:00 Who is Alan McLaren? 600 CEOs coached, 30 years in exec roles, Strata Originals 01:24 Leadership branding vs. personal branding 06:37 What to do if you're a CEO who hates being in front of cameras 08:00 The basic assets every executive should build to start their leadership brand 15:03 The loneliness of leadership: why even CEOs need mentors and community 22:58 What "leadership signal" actually means in the Mensa CEO story 26:00 How to frame content so it starts conversations instead of creating partisan divides 28:14 Why CEOs should never talk politics online Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Alan McLaren: LinkedIn: https://www.linkedin.com/in/alanmclaren #CEO #leadershipbranding #personalbranding #LinkedInmarketing #socialselling #executiveleadership #thoughtleadership #podcast #ReadySetExec #trustbuilding
S1 · E33
Jun 12, 2026
44:57
Dr. Steven Wright: The 3 AI Threats Your Company Isn't Protecting Against | Ready Set Exec
AI isn't what most people think it is. And the threats it's creating are ones most companies have no plan for. Dr. Steven Wright is a globally experienced technology strategist, educator, and lawyer with over three decades of leadership across telecommunications, IT, and emerging digital ecosystems. He has contributed more than 50 patents, negotiated international technology agreements, and serves as faculty at multiple universities, driving innovation in AI, network architecture, and technology law. In this episode, we unpack the full landscape of what's actually happening at the intersection of AI, cybersecurity, law, and ethics - including why politicians can't regulate what they don't understand, the three AI-enabled threats most companies aren't protecting against, and when quantum computing will actually break the internet's current security infrastructure. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters: 00:00 Who is Dr. Steven Wright? 01:04n The different ethical frameworks and why they matter for AI 05:30 Why calling it "AI" is the problem 07:36 Autonomous vehicles and the trolley problem 11:51 Who pays when an AI makes a mistake? 15:13 Why politicians can't regulate what they don't understand 20:30 Data suppression: how information is censored, hidden, and manipulated at scale 23:36 Deepfakes - CEO impersonation, blackmail, and why your company is the target 31:56 Quantum computing, when is it actually coming, and what will it break? 36:23 Post-quantum cryptography - the Y2K-scale challenge already underway 38:25 Blockchain, the GENIUS Act, and stable coins where crypto law actually stands in 2026 48:23 NFTs, practical blockchain use cases, and what actually worked Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Dr. Steven Wright: LinkedIn: https://www.linkedin.com/in/drstevenawright/ #AI #cybersecurity #deepfakes #datapoisoning #quantumcomputing #blockchain #techlaw #AIethics #podcast #ReadySetExec
S1 · E32
Jun 5, 2026
59:47
Joshua Ramsey: Why Your AdWords Isn't Working (And It's Not the Agency's Fault) | Ready Set Exec
Most businesses are handing thousands of dollars a month to marketing agencies that start from scratch every time, run ads at 2 am to nobody, and load 1,200 keywords when 50 would do the job. Joshua Ramsey has spent over 20 years as a fractional CMO running campaigns across 15 industries, and he's seen every way a marketing budget gets quietly wasted. In this episode, we break down how to hold agencies accountable, what your AdWords account should actually look like, and why following AI for your marketing strategy may be the most expensive mistake you make in the next two years. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapter: 0:00 - Intro: Who is Joshua Ramsey? 1:25 - Managing agency transitions without killing your pipeline 6:36 - How to hold agencies accountable with KPIs 9:33 - Law of diminishing returns in AdWords 12:27 - What healthy AdWords numbers actually look like 14:51 - Search impression share: the sweet spot 20:58 - What a real fractional CMO actually does 30:42 - AI search optimization: real or hype? 33:07 - How to show up in ChatGPT and Gemini 37:00 - Why AI marketing advice will sink your business 42:58 - Building a brand narrative that differentiates you 44:03 - The trauma egg: your founder story as your edge 51:18 - Nike, McDonald's, Rolls-Royce operational truth in branding Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Joshua Ramesy: LinkedIn: https://www.linkedin.com/in/joshuaramsey #FractionalCMO #MarketingStrategy #AdWords #GoogleAds #BusinessGrowth #DigitalMarketing #BrandNarrative #AIMarketing #ContentMarketing #Podcast2026 #SMBMarketing #LeadGeneration #MarketingAgency #FounderMindset #Entrepreneur
S1 · E31
May 29, 2026
54:12
Justin Freishtat: How to launch a hedge fund
Navigate the complex world of private equity with insider secrets from Justin Freishtat. Discover how to structure, fundraise, and protect your fund amidst market volatility. Learn the importance of legal structures like 506(c) vs. 506(b), third-party administration, and audits to safeguard against fraud. Justin shares strategies for raising capital, building a personal brand, and identifying qualified investors. Stand out in a crowded market with integrity and transparency. Hear stories of fraud, lessons learned, and the critical role of due diligence. Whether you're a high-net-worth individual or an aspiring fund manager, this episode is your guide to turning risk into reward. Justin's expertise in private equity and hedge funds offers essential insights for elevating your investment strategy. Tune in to master capital formation and personal branding, and start building smarter, safer, more profitable funds today. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters 00:00 Introduction to Justin Freishtat and His Ventures 01:06 Understanding Modern Private Equity and Fund Structures 02:45 Launching a New Fund: Insights and Preparations 04:10 Market Changes and Investor Sentiment 06:18 Fundraising Strategies in a Constrained Environment 09:10 The Importance of Personal Branding in VC 11:41 Retail Investment Trends and Social Media Influence 14:45 Navigating the Risks of Investment in a Volatile Market 18:41 Education and Discipline in Investment Strategies 21:29 Lessons Learned: The Importance of Third-Party Reporting 24:52 Navigating Legal Challenges in Business 27:01 The Journey of Heartland: A Family Business Success 29:05 Transitioning from Family Business to Hedge Funds 32:17 Reinventing Yourself in New Ventures 36:37 Finding Fulfillment Beyond Financial Success 38:40 The Importance of Enjoying the Journey 40:39 Building a Personal Brand in a Digital World 42:07 The Future of Advertising and Social Media 43:28 Looking Ahead: Future Plans and Goals Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Justin Freishtat: LinkedIn: https://www.linkedin.com/in/justin-freishtat-68063579/
S1 · E30
May 22, 2026
44:16
Jim Carlough: How I Took a Sales Team's Close Ratio from 15% to 70% in 3 Years
Most sales teams track their close ratio and quota attainment. Jim Carlough's team went from 15% to 70% by measuring everything else first. Jim Carlough is a transformational executive and leadership identity architect with 30 years of driving growth across healthcare and technology. As Chief Sales Officer at Impulse, he leads AI-powered engagement strategies delivering over one billion healthcare conversations annually while accelerating double-digit ARR growth. As former President of Health Trio (acquired by Impulse), he tripled revenue in three years, going from 1 deal a year to 10, selling a new deal every month for nine consecutive months in his best stretch. In this episode, Jim breaks down exactly how he did it: the pipeline cleansing, the drip campaigns, the KPI structure, and the hiring philosophy he learned from Ross Perot. He also shares the research behind his new book on "accidental leaders," the 82% of managers promoted without any leadership training, and why AI will never replace the human judgment, empathy, and integrity that real leadership requires. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapter: 00:00 Who is Jim Carlough? 30 years, $100M healthcare SaaS, CSO at Impulse 01:25 How Jim took close ratios from 15% to 70%, the first thing he did 03:20 The pipeline cleansing operation is removing years of garbage from Salesforce 08:15 KPIs that actually matter: drip campaigns, early-stage pipeline, and qualified pipeline 12:45 9 deals in 9 months, and the chairman's call in October 15:03 Building a metrics-driven culture without destroying your team's morale 16:19 Hire winners or people who hate to lose, the Ross Perot hiring philosophy 23:56 The two things all salespeople struggle with and how to coach around them 43:20 Why AI will never replace leadership empathy, integrity, and judgment 47:23 Jim's book: The Six Essential Pillars for fixing "Accidental Leaders." Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Jim Carlough: LinkedIn: https://www.linkedin.com/in/jimcarlough #salesleadership #B2Bsales #salesKPI #SaaS #healthtech #AI #leadership #CRO #podcast #ReadySetExec
S1 · E29
May 15, 2026
52:23
Aurora Winter: How to Write a Business Book That Makes You 7 Figures | Ready Set Exec
In 2026, there are two types of people: those who work for AI, and those who have AI work for them. A book is one of the fastest ways to end up in the right category. Aurora Winter is a thought leader, launch expert, media coach, and bestselling author of 10 books. A former film and TV executive, she helps entrepreneurs and executives turn their expertise into books, powerful messages, and lasting authority. Dr. Wayne Dyer has endorsed her work and helped clients get featured in major media outlets, raise capital, and become recognized voices in their fields. In this episode, we break down exactly how to write, publish, and launch a business book that actually grows your revenue - not just your shelf. Aurora covers the Hormozi playbook that generated $81M in one day, the neuroscience behind why stories sell 27x more, and why a bad book can hurt your brand more than having no book at all. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters: 00:00 Who is Aurora Winter? Film/TV exec turned 10-time bestselling author 01:53 Why 2026 is a watershed year for personal brands - and AI's scary split 03:56 Why strong brands grow in recessions - the Chanel 2008 case study 07:13 Step-by-step: how to plan your business book from scratch 09:41 Self-publishing vs. traditional - which one is right for you? 11:26 Why AI-written books will destroy your brand (not build it) 13:25 The full book launch system - from manuscript to thought leader 17:18 How Alex Hormozi made $81M in one day - the self-publishing blueprint 21:00 Realistic expectations: the dentist who built a $120M company from one book 29:39 Neuroscience of trust: why stories produce 27x more revenue 31:50 Social proof and status - how a book shifts every client conversation Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Aurora Winter: LinkedIn: http://linkedin.com/in/aurorawinter #personalbranding #writingabook #businessbook #selfpublishing #thoughtleadership #AlexHormozi #authorpreneur #podcast #ReadySetExec #brandbuilding
S1 · E28
May 8, 2026
41:23
Joe Zahaitis: How to choose your payment processor for your business | Ready Set Exec
Most businesses hand over 90–95% of their revenue stream to a payment processor they've never properly vetted, and that processor is counting on you never looking too closely at the bill. Joe Zahaitis has spent 32 years in payments working for Bank of America Merchant Services, SPS Payment Systems, and now Bank Card International Group and Manirpay. He's seen every trick in the book. In this episode, we get into the one formula that exposes if your processor is overcharging you, how predatory pricing creeps in when you're not watching, why crypto could eliminate chargebacks, and how to finally build a relationship with your vendor instead of just chasing the lowest price. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters: 0:00 - Intro: Who is Joe Zahaitis? 0:52 - How Joe got into payments, the Sears interview story 5:17 - Why payments are taken for granted (and why that costs you money) 5:47 - What to look for beyond just price in a payment processor 8:13 - How to vet your merchant services provider properly 11:23 - Predatory pricing: how to spot if your processor is ripping you off 13:57 - High-risk industries and what that means for your business 17:37 - Crypto, stablecoins, and why there's no chargeback on digital assets 19:37 - Friendly fraud, consumer abuse, and the chargeback war 23:21 - Subscription scams, auto-renewals, and the trap that survives card changes 29:04 - Best practices for any merchant, regardless of budget 32:07 - How to minimize chargebacks (the right way) 38:11 - Rate creep, contract rolls, and the cash discount debate 47:25 - Customer segmentation: your A, B, C, and D clients Connect with Ready Set Exec: John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/ Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/ Subscribe on YouTube: https://www.youtube.com/@ReadySetExec Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413 Connect with Joe Zahaitis: LinkedIn: https://www.linkedin.com/in/joezahaitis/ #MerchantServices #PaymentProcessing #Ecommerce #Chargebacks #BusinessGrowth #SmallBusiness #CryptoPayments #SubscriptionTrap #BusinessPodcast #Podcast2026 #HighRiskPayments #PaymentFraud #EcommerceStrategy #FounderMindset #Entrepreneur
S1 · E27
May 1, 2026
48:12
1 of 4