Episode notes
In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy.
Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively.
We discuss clear communication with stakeholders and finding the right balance.
We also explore valuable techniques for ensuring your content demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) and the role of structured data plays in enhancing these qualities.
(0:00) Intro
(3:21) The Most Important Thing to Get Right in Your SEO Content Strategy
(5:19) How to Get Started With Your SEO Content Strategy
(7:43) How to Speak to Stakeholders
(9:13) In-house vs Agency
(10:27) Fluid vs Rigi ...
... Read more