Episode notes
In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different.We also discuss what other alternatives are that are currently out in the wild and how they stack up against GA4.(0:00) Intro(4:03) Key Differences Between GA4 and Universal Analytics(8:02) SEO Reporting in GA4(9:24) The Best Migration to GA4(11:47) How to Do It Yourself(13:12) What New Data Can SEOs Surface in GA4?(16:19) Things Are Going to Look Different(18:27) Alternatives to GA4(21:20) Improving Your SEO with GA4(22:45) Install It and Start Now(24:37) Rapid Fire RankingsRank your top anything:
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