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In episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of.Devin shares his thoughts on when and how you should be prioritizing SEO and how to identify if you're making the right decision.We also chat about what you can do to ensure that you're on the same page across multiple teams to get your projects across the finish line.(0:00) Intro(1:45) What are the Unsexy Truths of SEO?(2:30) How to Prioritize SEO(4:35) Planting the Seeds for Your SEO Strategy(7:09) SEO Attribution May Be Scrutinized(8:45) How to Iterate on Attribution(11:40) Thinking Outside of Boring Content(13:18) The Varied Perspectives Around SEO(16:55) Communicating and Collaborating Across Teams(17:40) There’s No One-Size-Fits-All Solution to SEO(21:47) Rapid Fire RankingsRank your top anything: ... Read more