Episode notes
In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset.
Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO.
We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.
(0:00) Intro
(2:07) The Value of T-Shaped SEO
(4:37) The Necessary Skillsets for Technical SEO
(6:29) How to Learn From Building Your Own Stuff
(7:33) How to Take Your Skillset to the Next Level
(9:13) What is Most Important as an SEO?
(12:27) The Morality of Injection
(13:08) What is the Hardest Industry to Work in as a Tech SEO?
(15:51) The ...
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