In episode 99, Lily Ug stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation.

Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results.

We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete with AI.

(0:00) Intro

(2:50) Earning Brand Equity on the SERPs

(4:38) Titles & Meta Descriptions

(7:44) How to Create Balance with Topic Clusters

(8:54) The right approach to E-E-A-T

(11:48) Opinions on AI content

(16:15) How Brands Can Fend Off AI Content

(22:06) ...