Episode notes
In episode 98, Mark A Preston joins the show to give out some valuable tips and tricks for all of you SEOs hoping to get buy-in from the C-Suite at your organization.
Mark shares thoughts on how you can identify where your SEO team may be able to provide value to other departments within business and what red flags you'll want to avoid.
We also discuss how you can capture quick wins that will make C-level execs smile and open the door for new opportunities.
(1:30) Making a Difference in SEO
(2:53) The Barriers to Entry in SEO
(4:03) Advice for New SEOs
(6:07) The Business of SEO
(8:04) The Larger Perception of SEO
(10:10) Before You Go After the Budget
(12:25) Red Flags to Avoid
(14:07) Identify Where You Can Provide Value
(16:55) How to Get Quick Wins
(19:55) Revisit Your Re ...
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