Episode notes
In episode 96, Gianluca Fiorelli joins the show to discuss the many ways in which generative AI will impact SEO in the current search environment and going forward.
Gianluca shares thoughts on some of the things Google is currently developing and implementing to help their search product evolve and improve search experience for users.
He also shares insights on how we can efficiently communicate with AI to help drive results in SEO.
(0:00) Intro
(2:11) How Google Is Evolving
(6:51) Use Barnacle SEO to Increase Visibility
(10:10) MUM and the Messy Middle
(16:46) Communicating with AI
(20:12) How Will Google Use Generative AI Technology?
(28:30) Rapid Fire Rankings
Rank your top anything:
• Star Wars
• Lord Of The Rings
Rank your best SEO marketing win:
One of my fi ...
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digital marketingaudience researchmarket research