Episode notes
In episode 92, Olga Zarr joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits.
Olga gives us some insights into what most SEOs get wrong when performing SEO audits and the difference between performing audits for small and large websites.
We also discuss the most common issues you'll find when performing audits and the information you need to collect from an organization before you even get started.
(0:00) Intro
(2:45) The Parallels Between Running And SEO
(4:31) The Most Common Issues You Find In SEO Audits
(5:07) Recommendations for Anchor Text
(6:22) Do Multiple Links Take Away From Link Equity
(7:07) Where Are The Easy Wins?
(9:25) The Primary Differences Between Small And Large Sites
(13:12) The Difference In SEO Audits By Industry
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