Episode notes
In episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns.
Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands.
We also discuss enterprises can leverage their retailers to maximize the brands visibility.
(0:00) Intro
(5:38) Context is King
(7:04) Incorrect Information in Local Search
(8:22) How Google Prioritizes Location Signals
(10:20) Common Issues In Local Search
(12:45) The Opportunities That Come From Targeting Specific Locations
(14:08) What Should Be On Your Individual Pages
(15:20) How To Get C-Suite to Take Action
(18:21) How Should Brands Leverage Their Retailers ...
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