Episode notes
In episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns.
Amalia gives her take on how organizations can use insights they've captured through PPC and SEO campaigns to help inform the strategies of one another.
We also discuss what the right approach is to keyword targeting and why communication between teams is the missing key to unlocking a a brand new level in your approach.
(0:00) Intro
(3:13) When PPC and SEO Work Together
(7:03) What Should The Partnership Between SEO & PPC Look Like
(10:55) What Insights Can PPC & SEO Teams Share With Each other
(14:450 How Often Should PPC $ SEO Teams Be Checking In
(19:01) How To Approach Keyword Targeting
(22:08) Communication Between Teams Is Key
(23:34) ...
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