Episode notes
In episode 86, Michaela Mendes joins the show to discuss what integrated marketing is and how SEO can be used to enhance your integrated marketing campaigns.
Michaela shares her thoughts on why you should be thinking of your customers first regardless of what marketing channels your campaign is focused in.
We also discuss what the future of content and SEO can look like with Google's algorithm and philosophy continuing to evolve.
(0:00) Intro
(1:55) Getting Started In Content Marketing
(4:58) What is Integrated Marketing?
(7:10) How To Get All Members of Your Organization Aligned
(10:05) Customer First Marketing
(12:45) How To Maximize Resources Across Strategies
(15:40)
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