Episode notes
In episode 85, Ashwin Balakrishnan joins the show to share some insights on how you can create engaging content that actually earns links.
We discuss the approach you can use to get internal teams excited to be more involved and assist with projects that will help grow your organization.
Ashwin also shares his thoughts on how you can leverage subject matter experts in your content to help boost your online brand.
(0:00) Intro
(3:35) Content Ideation
(6:30) How To Get The Data You Need From Internal Teams
(8:15) Generating Wins That Get Your Team Excited
(10:40) Proving Value To Other Teams In Your Organization
(12:49) How To Find And Work With Subject Matter Experts
(18:28) High Quality Content From Underrated Sources
(20:16) Rapid Fire Rankings 🔥
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