Episode notes
In episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.
Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.
We also discuss the common misconceptions around structured data and why so many people get it wrong.
(0:00) Intro
(3:25) In-House vs Agency Work
(5:24) Structured Data
(8:45) The Future of Products in Google
(9:48) Structured Data for Enterprise Brands
(10:35) Why Do People Get Structured Data Wrong
(14:39) How To Show The Value of Structured Data
(17:15) How Should You Prioritize Implementing Structured Data?
(19:48) Gaps In Schema.org
(23:41) ...
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