Episode notes
In episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success.
Bibi shares insights on how to evaluate your links and how to put together a system that allows you to be both effective and efficient.
We also discuss the role content strategy plays in link building and what eCommerce brands need to be looking into ahead of Black Friday.
(0:00) Intro
(2:20) When Link Outreach Goes Wrong
(4:05) Link Building With Integrity
(5:02) Link Building Techniques
(5:57) Using HARO the Right Way
(7:08) How to Set Up An Effective Link Building System
(8:15) The Relationship Between Link Building and Content Strategy
(9:15) What’s Working Right Now
(10:28) Dad Jokes
(12:20) How To Show The Value Of Links
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