Episode notes
In episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach content.
We discuss how Google's Helpful Content Update could impact enterprise organizations and how to harness the power of entities.
Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy.
(0:00) Intro
(0:55) Near Death Experiences
(7:40) How Do You Consume Content
(11:25) Helpful Content Update
(14:37) How Will Big Brands Adapt To Google’s Helpful Content Update
(17:35)