Episode notes
In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience.
We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing.
Areej also shares her thoughts on Google’s new Helpful Content Update and gives her prediction of what online shopping will look like this holiday season.
(0:00) Intro
(1:35) In-House SEO Misconceptions
(2:41) Advantages & Disadvantages of In-House SEO
(3:56) Biggest Challenges in In-House SEO
(5:19) Winning the Fight for Resources
(6:38) Developing Rela ...
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