Episode notes
In episode 78, Lazarina Stoy of Intrepid Digital fills us in on the secret abilities that can emerge when we combine the worlds of SEO and Data Science.
She explains what tools we can use to collect and analyze data and how we can present it in an easily digestible way for C-level members of an organization to uncover real wins. We also discuss the role data plays in SEO campaigns and what to look for when trying to weed out unreliable data.
[0:00] Intro
[1:41] Google Data Studio For Reporting
[4:44] Best Practices for Presenting to C-Suite
[6:40] Tools to Connect Data
[10:02] Reliable Data
[12:16] Using Data to Build SEO Strategies